The overall aim of the research programme is to gain an understanding of how behaviour change strategies (primarily, social marketing) can be employed to change climate-related behaviours (uptake and use of climate services in agricultural decision-making and related implementation of adaptation options) among farming communities in the developing world in order to promote more effective responses to the impacts of changing climate change while achieving more sustainable agricultural growth and development. The climate services focused upon in this project consist of seasonal forecast products.

Timeline: 2021- Current

Funders: NRF

For further detail contact: Olivier Crespo, Peter Johnston, Christopher Jack